Paramount Pictures has launched paramountclips.com, an online video clip service where you can search for a specific clip and then online buy licensing rights for various forms of usage. Initially, it is for corporate customers only, but ultimately, the site will be opened to consumers as well.
Now, this is about structuring, re-packaging and distributing already existing material. I couldn’t be happier than to hear about this. Not only because these types of systems is something that Voxbiblia.com has been producing for quite some time, but because the future of media – at least one of the keys to it – lies right here. As a user, the opening up of archives and the chopping up of content, makes it possible to re-package and add stuff to material that has already been produced and thus to serve material in a new and value-adding context. We don’t need to reproduce everything again. It is all about the packaging, stupid.
In science it is common to speak about your sucess depending upon you standing on the shoulders of giants, i.e. others who have treaded the path before you and whose research has been instrumental for you. Now we can start using that same concept for publishing as well.
Or, maybe not. Paramount is still way, way alone in activating their digital assets. But if more would do the same the horizon would brighten considerably.
Johan Jorgensen
Tags: Gradde, publishing, publishing systems, Voxbiblia